What's 'Normal' for Barbecue?
It’s probably something like: you love the idea of it, but in reality, it takes one person a lot of effort to create burnt, dried-out food that tastes like gasoline. And that person gets all hot and smokey. And everyone else is thinking, ‘Am I gonna end up in the bathroom for the next few hours?’. And it could rain at any minute and spoil the whole thing. You’ve been there. You know what we’re talking about.
What if we told you there was a less normal way to barbecue? A way that’s so much better, we’ve got a feeling you’ll do all of your cooking on it from now on? Well actually, there is. It’s called the Big Green Egg.
The easy way to become a better cook
With an EGG, you have the power to cook restaurant quality food every time. It’s foolproof, reliable, and you know what: it’ll make you feel good. It will. Seriously. And you don’t need to be a chef to unlock the power of the Big Green Egg either. Once you’ve nailed the basics (which we’ll help you with by the way), people will think you’re a pro. And did we mention the fact that we go to the ends of the Earth to source the best materials to make it out of? Oh, and every one is individually handmade by artisans. From NASA grade space shuttle quality ceramics.
Cook anything you can dream of, anytime
You might be thinking that this sounds a little overkill, but it’s actually the secret to why the EGG works so perfectly. Our ceramics are able to retain and manipulate heat, giving you never-before-seen control over the way you cook. Wanna slowroast a whole pig for 24 hours? You got it. Wanna bake a cake? Sure. Why the hell not?
Any cooking style or method you can think of: with the EGG, you can do it, but better. And, if you’re new to all this, you can rest easy. Not only are there a tonne of fun and straightforward tutorials, but this barbecue is super forgiving. All you need to do is go through the motions, and you’ll be cooking your wildest, tastiest imaginings in no time at all, whatever the weather. You’ll never want to use a regular oven again – which is good, as an EGG will last you a lifetime.
There may be a great many imitators out there, but we're the original.
And when you’re the original, sometimes it’s the little things that count the most. Like a Big Green Egg only takes around 10 minutes to get up to 200 degrees, leaving you free to do your thing. Or that once you’re cooking, you won’t have to check on your food again ’til it’s ready; no more standing in front of the grill for hours while everyone else is having fun.
Conversations never tasted so good
When you add up all the things the Egg has to offer, you end up with something pretty special. It’s certainly not normal – but to be honest, that’s kind of what we stand for.
When you’re not normal, you have the freedom to do things a little differently. It keeps life exciting. It keeps conversation going, and it just makes food taste so much better. That could be the reason we’re the only kamado barbecue loved by Michelin Star kitchens across the planet, or the fact that, in 40 years of business, we’ve never had a single EGG returned to us. Just a whole community of changemakers and innovators who will never look at their food the same way again.
Ready to ditch 'Normal'
So if you’re ready to redefine what normal looks like when it comes to food, and if you want something that lives up to and exceeds your idea of what a barbecue should be, it’s about time you joined the club. If you’re on the fence, join the newsletter below and we’ll persuade you – but be warned: we’re pretty good at it. Either way, we look forward to seeing more of you around.
The Big Green Egg Team